Brandjectives™ Overview

So what are brandjectives™?

At J2, Brandjectives™ are how we communicate the over-arching themes of a brand. Brandjectives are both adjectives that describe your business, and objectives for your marketing. Aim to fulfill every brandjective with every piece of marketing material that you create.

Fresh

In lieu of the word clean, we're prioritizing the word fresh. Clean can occasionally mean sterile, but Ziker is a brand that we want to feel home-y. "Dry cleaning" can conjure up images of tight collars and stuffy office environments. But by using words like "fresh," we hope to align ourselves with that relaxing feeling of a clean house after a long day. Sure, we clean suits and ties, but we also wash blankets and pajamas. We're part of a complete, fresh, lifestyle. Fresh breath, fresh air, fresh clothes - that's what we provide. That's Ziker Fresh.

Eco-Friendly

A lot of people don't know that cleaning supplies can be dirty. We make sure that doesn't happen. Ziker prides itself on being a green brand. By taking steps to use environmentally friendly products and processes, Ziker ensures that even the way we do laundry is good for future generations. Being clean just got cleaner.

Local Legacy

Ziker is over 100 years old. And we've spent that century investing right here, in northern indiana. When interacting with clients or writing verbiage, lean into that friendly reminder: we care about our community, and we've been a family brand for over a century. That won't change anytime soon.

Convenient

We're not going to kid ourselves - we're not operating a theme park. Laundry and dry cleaning isn't fun or sexy. But it is incredibly empowering. We make lives better by making life easier. Our prices and our delivery routes enable our customers to live life at any pace - whether they want to relax and smell the flowers, or pick up the pace and invest more time and energy into their career. We're here, we're ready, and we're lightning fast.